In the last 24 hours there has been a flurry of posts in reaction to an article on The New York Times, basically saying that the bloggers lifestyle is a fatal one. The article goes on to chronicle the recent deaths of a few more prominent bloggers and near misses from heart attacks mostly. In addition to the details about what it is like to be a corporate blogger and how much it is worth. They even mention a quote from Michael Arrington saying:
“This is not sustainable”
This may well be the case with the global giants such as TechCrunch, Gawker Media, ZDNet and others who are in a constant 24/7 race with each other to break the latest news. Even with a huge team and massive financial resources these guys don’t aways win. Yes it is nice when the little guy scores. Despite the fact that they will pretend that he didn’t.
Truth is that there is no point in trying to beat these blogging machines at their game. Why torture yourself? These machines have inside knowledge and get “tipped off” plus they do insane amounts of just poking to see if it moves and then speculate. Their reader numbers and influence makes people take notice regardless of the truth. A search for “rumor” on TechCrunch is a perfect example.
In addition if your a blog that has millions of page views a day and can generate a lot of traffic for companies, the fallout is that these are the blogs that are going to be sent emails about new start-ups, news or “insider information”. The “A-listers” are being used as another cog in the marketing machine. They are making money so everyone is happy.
I think that this means you can’t really have that great a relationship with your readers. Your too busy getting the next big story. Sure they might have a comments section and the “share this” plugin (or some variant) in order for you to participate in the “conversation” but they care more about you talking about them than they do about what you have to say.
In contrast I take a genuine interest in the communities around me. This for me has been the most rewarding part of blogging and podcasting. I actually allocate time and make a point of interacting with our community, especially with regards to the podcast. I have many listeners that are a part of my Skype contacts, twitter, Facebook not only as listeners but as friends. They all have something valuable to say and how much more valuable is that when they know that you have read it and responded to it. I care about them and the fact that they took the effort to say what they think.
But then I am not doing it for a living, maybe things would be different if I was. But to my thinking it is the community that follows you that matters, without them you don’t have much value. Either monetary or the satisfaction of knowing that what you are doing is appreciated. Some bloggers don’t even need this, they are happy with self contentment.
I also agree with what Steve Hodson said about the article. Steve detests the concept of the “A-listers” considers himself a realist and writes like one. Stating that there are plenty of bloggers (the majority) that are adding more value to the conversation by adding substance that the “A-lister” can’t because they are off getting the next story. And they are making a decent living doing it!
So for me the take home message is that death by blogging is not unique to blogging. There are plenty of individuals out there in many occupations that work too hard and forget about life. There are plenty that are dead as well. It is the corporate machine that applies this pressure or themselves. Sure follow the machine just don’t try and compete with it. Ignore the pressure and carve your own niche and community, make them matter and the rewards will come, if that is what you want. Add value to the conversation by providing substance, I get more by reading and hearing about reactions than I do the original story anyway.
I am going to let the machine do it’s own thing, kill em selves in the process and have an opinion about it when they do. I could even write for the New York Times one day.