We are having some trouble at The Global Geek Podcast HQ! We need some kick-arse marketing strategies and quick. No, I am not doing what my brother suggested:
“…Tattoo the URL to your penis, photograph it, then post it on your blog, digg the article.”
While this strategy might spike some interest and probably work; it was not really what I had in mind when I asked him if he had any ideas about exposure! So I am asking the faithful readers of my blog to do a couple of things that will help.
- If you have not checked out the podcast, head on over to The Global Geek Podcast homepage and at least have a listen to the show, if you like it SUBSCRIBE to the RSS feed.
- If you like the podcast or you think someone else might then tell them.
- If you have a blog then why not give us a bit of a plug or put the podcast in your blog roll or links. I can get you a logo or graphic if you want it to look good.
- We reviewed a site called Folkd in the last podcast it is a great “Digg” type site but very, very good and looks awesome, I have posted our podcast on there so that it can be voted on. If you like the podcast then Register and give it a Folkd! (vote/”digg”).
- Same for Shoutwire and Newsvine
- If you have a Digg account then why not Digg the latest episode? (doesn’t look so good if we do it…)
- Let us know what else we might do to spread the word about the podcast.
I think that we have a reasonable podcast and that our content is good. So now we need exposure. We are trying to do that but we need your help! If you listen to the podcast and reckon other people should as well then tell them, or at least another two people, then tell them to do the same. It is greatly appreciated.
So I also issue a challenge! Read on…
If one person truly blows me away by something that they do to give us some major exposure (that we can see results from – like more downloads), I will personally fund a prize for that person! That’s right I’ll send you clobber. Don’t expect anything too amazing, we are not making money you know, but it will be cool and practical – cause that’s what you do when you don’t have much cash!
And you are on the show (if you want to be) to tell everyone what you did!
If there are any podcasters out there or anyone else for that matter with some great ideas then let me know by dropping me a comment or you can also send us email at The Global Geek Podcast. Thanks everyone I appreciate it and so does The Podcast Network!
The Global Geek Podcast: http://www.globalgeekpodcast.com
Biz Stone
Rooster's Rail 
Obligatory Non Conformism
June 22, 2006 — The RoosterToday, well yesterday Sebastian posted a story on his blog. The post was essentially about Skype spam. Anyway the story got put up on Digg and ended up on the front page. Sebastian has experienced a pretty big jump in traffic on his blog, to say the least. For Sebastian this has been a big confidence boost, there is however, more to the story than that.
If I were him I would be shit scared about what I would write next. To that end I ask this question; does the idea of social networking and peer review put undue pressure on bloggers, authors, writers or anyone that produces any sort of public content, to follow everybody else and produce what people want to hear because they get noticed.
This is such an easy way to respond to "being noticed" or to have something admired by others. Or to have someone of influence say that you have produced something of value. Do I appease these people and everyone else or do I just keep doing what I want to do because that is what I am enjoying doing? Tough questions, for me I think it would be hard. We all look for confirmation, acceptance and respect within the world in which we live, and definitely within our peers and those people that we regard as our "audience".
That caused me to think about how this type of notice generates this kind of pressure and what type of "surfer" is the average "Digger". The only way I can judge that is to think about the way which I look at articles posted on Digg. I look at the catchy title of the article, if it takes my fancy or I think it is news worthy, I click it. I might read the whole thing I might not. I then click the back button (I might Digg it I might not). It might have just be morbid curiosity that caused me to click the story in the first place and not even wanting to Digg it in the first place. Or it might have been the comments on the story that made me have a look. More so the article title may have caused an emotive response in me that made me read it, nothing to do with who wrote it or what it was about or how well it was written.
So is the average Digger a discerning surfer? Maybe some are. Those who are will go back to those sites that are worth a second look. That is the challenge that confronts the Dugg. "I am playing the big leauge here, I will have to write something that will be popular enough so that I keep these readers coming back". So with the pressure that is exerted by the average in-discriminating Digger he or she leaves in their wake a blogger (or whatever) who is feeling the heat somewhat. Therefore, is the average Digg turning our Blogosphere into a tabloid dynasty that has zero content? Does it then become tag city that loses it's way, battling over the meager offerings from the few Digg etal. sites that are out there? I think that this entirely possible due to the peer pressure factor. However, I think that there are those that will stand out once the bubble has burst. That means that we need to learn to write for ourselves, as Sebastian would say we need to "be the ball…".
I do not promote my blog much. For me the whole thing is for enjoyment and because I like it. Occasionally, I get a good story that talks about some new idea or news and I get a few more hits but nothing that special. But I know that more people read my blog today on a day to day basis than did a month ago. For that I am very grateful. I am happy to just blog when I want to, about whatever I want to, when I want to. For me that is enough.
How would I cope with "attention"? I really could not tell you because it is not something that I think will happen. For that reason I am not sure what I would do, say or write. Don't get me wrong I would absolutely love it and enjoy the experience especially the bit where your hits go up by the hundreds every couple of minutes, that would just be cool to watch if nothing else! Yet I would like to think I still had an obligation to blog about what I wanted to and still compelled to report that which had merit, regardless of pressure or the need for acceptance.
It may seem like I am flamming Digg in all this but in reality there are people, blogs, content, news items, videos [add mediums here] that should be aknowledged, admired, respected, and commented on within this community. Due to the very nature of the community and peer review this can not be censored, vetted or moderated and that is the way it should be. But the character of the person is tested to the limit in the wake of being Dugg in a big way. The challenge then is to conform or to be an Obligatory Non-conformist.
Because fireworks are wonderful, but they don't happen every day. True fulfillment comes from the tree that you planted as a seedling that is now big enough to hang a swing from for your children.