Marketing Our Podcast: A Challenge Issued!

We are having some trouble at The Global Geek Podcast HQ! We need some kick-arse marketing strategies and quick. No, I am not doing what my brother suggested:

“…Tattoo the URL to your penis, photograph it, then post it on your blog, digg the article.”

While this strategy might spike some interest and probably work; it was not really what I had in mind when I asked him if he had any ideas about exposure! So I am asking the faithful readers of my blog to do a couple of things that will help.

• If you have not checked out the podcast, head on over to The Global Geek Podcast homepage and at least have a listen to the show, if you like it SUBSCRIBE to the RSS feed.
• If you like the podcast or you think someone else might then tell them.
• If you have a blog then why not give us a bit of a plug or put the podcast in your blog roll or links. I can get you a logo or graphic if you want it to look good.
• We reviewed a site called Folkd in the last podcast it is a great “Digg” type site but very, very good and looks awesome, I have posted our podcast on there so that it can be voted on. If you like the podcast then Register and give it a Folkd! (vote/”digg”).
• Same for Shoutwire and Newsvine
• If you have a Digg account then why not Digg the latest episode? (doesn’t look so good if we do it…)
• Let us know what else we might do to spread the word about the podcast.

I think that we have a reasonable podcast and that our content is good. So now we need exposure. We are trying to do that but we need your help! If you listen to the podcast and reckon other people should as well then tell them, or at least another two people, then tell them to do the same. It is greatly appreciated.

So I also issue a challenge! Read on…

If one person truly blows me away by something that they do to give us some major exposure (that we can see results from – like more downloads), I will personally fund a prize for that person! That’s right I’ll send you clobber. Don’t expect anything too amazing, we are not making money you know, but it will be cool and practical – cause that’s what you do when you don’t have much cash!

And you are on the show (if you want to be) to tell everyone what you did!

If there are any podcasters out there or anyone else for that matter with some great ideas then let me know by dropping me a comment or you can also send us email at The Global Geek Podcast. Thanks everyone I appreciate it and so does The Podcast Network!

The Global Geek Podcast: http://www.globalgeekpodcast.com

RSS Feed: http://globalgeek.thepodcastnetwork.com/feed/

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What’s with “Link Dumping” and Invisible Advertising?

I subscribe to a lot of RSS feeds. I have noticed a bit of a change lately and I am not sure I like it. I am not sure if it is because people are stuck for things to write about in their blogs or they are just using a new feature. But what I am seeing is the practice of “link-dumping” getting a bit out of control. It is almost RSS spam.

Every other post that some bloggers are doing is just a list of links. While these links are usually related to del.icio.us or something similar and related to their area of interest and maybe mine. I just do not see the point. I am not really that interested in what they have bookmarked for the week or day. In addition if I was interested in what people are bookmarking I can always subscribe to their del.icio.us feed. As this is usually the tag that is added. Why cross post their links on their blog and del.icio.us?

It does seem like an excuse to post rather than something useful to say. I realise that they think they are providing their listeners with useful information or curious content, I would rather no post than a “link dump” thanks. It would seem that the proverbial social bookmarking phenomenon is taking over the world.

Something else that angered me this week was a nasty trick that some RSS feeds seem to be employing. It might be an error but it has occur more than once and I am starting to think it a ploy. What has been occurring is “invisible” adverts. In other words an embedded ad that you can not see but if you hover over it there is a link there in the feed-reader screen display. I think that for most the temptation to click would outweigh leaving it alone. While there is nothing wrong with clicking the ad – who wants to? In addition yesterday I accidentally clicked one and I was so annoyed at myself for doing it. But perhaps they are banking on that too.

Adverts in RSS was always going to happen but when companies try to trick people into clicking their ads I believe that to be wrong and uncalled for. The best way in my opinion to combat this as users is to not click anything, make the ploy ineffectual or boycott the feed until they shape up. I don’t mind the advertising but please lets be sensible and abstain from trickery and nasty ploys of entrapment.

FeedReader Now Supports Enclosures

I was talking to my brother-in-law tonight and giving him a crash course in RSS feeds and podcasting and just how great the whole thing is. I think I left him sufficiently confused but excited about what it could do for him. That aside I was recommending a feed reader for him to try and I have always recommended FeedReader. I was very surprised to see that it now supports enclosures (and that includes podcasts!).

While I have not used this version which is FeedReader 3.02, I am sure that it is as easy to use as it was for me when I used it. I have used FeedDemon for some time now, one of the main reasons that I switched to FeedDemon was the fact that it is an all-in-one solution. It supports both feeds and lots of different types of enclosures including podcasts and I liked the idea of having it all in the one place. Essentially both these programs do the same thing; in that they now both support enclosures and read news and whatever other feed you wish to subscribe to. But now when I recommend a reader I won’t have to give an explanation as to why you can not get podcasts with it and why you need a program like Juice to do that. This makes FeedReader a very nice no cost alternative for anyone wanting to give RSS a go.

Juice is a very good Podcast aggregator. However I do think that it is not the easiest piece of software to use for a person that is new to RSS or podcasting. Now having the podcasting support in FeedReader means that a user only has to learn to use one program and not two. Both having very different interfaces. The other huge bonus for the end user is that FeedReader is still open source and still free! Which is great news all round in my book. The new version of FeedReader has some other great new and improved features so check it out!

So for my mates that I put onto FeedReader, go and update it to the latest version on the Download Page and shove your podcasts and feeds into it and let me know how easy/hard it is to use. I hope it makes it a lot easier for people to utilize RSS and enjoy podcasts.

What is RSS?

What is a podcast?

What is an aggregator?

Ok, so I have the software where can I go to find some great RSS feeds and podcasts?

• TechPodcast Network
• Feedster
• Podcast Alley
• The Podcast Network (Aussie Podcast Network)
• Ask.com

That should be enough to get you going I am sure you will start to notice RSS links and feeds and podcasts everywhere now.

Don’t forget to add Rooster’s Rail to your subscriptions and Global Geek Podcast! Here are the RSS feeds for those. Right click and copy the link and paste it to your reader of choice when you have selected to make a new subscription:

• Roosters Rail Blog – https://roostersrail.wordpress.com/feed/
• Global Geek Podcast – http://globalgeek.thepodcastnetwork.com/feed/

Ask.com Blog and RSS Feed Searching

I found this great search engine today. Part of Ask.com, you can now select to search Blogs and Feeds. It has also been reported on various blogs but there is a major error that I have not seen others post about.
There are a lot of feeds and podcasts out there now and finding what you are after can be a nightmare. Ask.com seems to make this process fairly easy. You also have the function of searching just the feeds. I also noticed that the addition of podcast in the search gets you on the right track as far as searching for podcasts.

You also have a number of options to use as a filter in your search such as Posts, Feeds, News as search areas. Then the option of displaying the results; relevance, most recent and popularity. As well as showing the results within certain time-frames such as hour, day, week and month. A nice touch is the “Top Feeds” that display on the right side of the search window. Nice because it can cut down your time in the quest for quality and the fact that I only got one result when I search for our podcast and it was there! Cool.

Once you find what you are looking for you can hover over the binoculars and get a preview of the feed or the site. One bug I have found in testing this is the fact that searched for Global Geek Podcast and sure I got the right podcast. But the preview plane was anything but correct, it was displaying feeds from I don’t know where. But some of the previews were from sites that linked to Global Geek Podcast. So that error probably has something to do with how the results are assembled. I hope they are going to fix this, they need to fix it.

Lastly there is the option to subscribe to the feeds through various mainstream feed readers such as Bloglines, Google Reader, NewsGator, but there is also a plain old RSS link as well. You can also post the result to a few services such as del.icio.us, Digg, Newsvine and Bloglines. The convenience is nice with an obvious slant towards the web based applications that are becoming more popular.

With time I am sure that we are going to see more search engines like this one with more options and intuitive searching, exciting. This is absolutely crucial to podcasters and the subscriber; to get what they want in a timely fashion. Otherwise the saturated choice that people are left with will be so baffling that they will not bother, or are we there already? Will this help RSS, Blogs and Podcasting to get out of the “Geek’O’sphere”?

LibSyn Player Removed!

Well the Global Geek Podcast has been going very well. The website is working great, accept for the LibSyn Player; which has been broken for nearly two weeks.

The player is just a web page application that allows people to "stream" the audio directly from the web page. It is also detachable so you can surf the net and listen to the show. About twelve days ago, after the upload of show number 004 (I think) it broke. It failed to update with the new show and the situation stayed that way. For me the player does not work at all. For others it might play any show that we have published, at random! Not good.

You might think that this is a minor thing, but you would be surprised to learn that this is the way that most people listen to the show. The majority of people appear to not know about aggregators or "podcatchers". So the fact that it is broken is really affecting our statistics, we have seen jumps in other episodes that should not have occurred and a downturn in the numbers for the most recent show. We are fairly sure that it is related to the player not working. Part of trying to combat this was to put the WordPress Podcast Widget on this blog, you can go to the streaming page and listen to the podcast from this and download the podcast with the right click "save as" command. But it was not a total solution. We have also tried to search for a decent player from somewhere else but we are having trouble finding one that us gumby people can put on the page and looks good.

So after all this and three emails to Liberated Syndication I have removed the player from the site, I just hope that people click the "POD" button to listen to the show or download it manually or preferably subscribe to the show using a podcatcher of some description. I recommend Juice as a free option, open source and it works. For a payed version of an integrated podcatcher and RSS reader I recommend FeedDemon.

Still hoping to get the player fixed and reinstated on the website but until LibSyn get back to me my hands are tied. Normally they are good with support but on this they have sucked.