Consumers are in Charge, Got It?

Pete Cashmore said this today in relation to the fact that the Academy of Motion Pictures Arts & Sciences pulled all the clips of the Oscars from YouTube:

“Here’s the problem for you, content providers: you’re no longer in charge. The consumer is. And they’ll watch your content where and when they want, or they won’t bother watching it at all.”

YouTube Viewers Would NOT Like to Thank the Academy

Totally 100% agree, now how long do think till they actually get what that means? Right now I am not seeing that they do or are even close to even knowing how it can affect them. Nice one Pete.

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