Marketing Our Podcast: A Challenge Issued!

TPN LogoWe are having some trouble at The Global Geek Podcast HQ! We need some kick-arse marketing strategies and quick. No, I am not doing what my brother suggested:

“…Tattoo the URL to your penis, photograph it, then post it on your blog, digg the article.”

While this strategy might spike some interest and probably work; it was not really what I had in mind when I asked him if he had any ideas about exposure! So I am asking the faithful readers of my blog to do a couple of things that will help.

  • If you have not checked out the podcast, head on over to The Global Geek Podcast homepage and at least have a listen to the show, if you like it SUBSCRIBE to the RSS feed.
  • If you like the podcast or you think someone else might then tell them.
  • If you have a blog then why not give us a bit of a plug or put the podcast in your blog roll or links. I can get you a logo or graphic if you want it to look good.
  • We reviewed a site called Folkd in the last podcast it is a great “Digg” type site but very, very good and looks awesome, I have posted our podcast on there so that it can be voted on. If you like the podcast then Register and give it a Folkd! (vote/”digg”).
  • Same for Shoutwire and Newsvine
  • If you have a Digg account then why not Digg the latest episode? (doesn’t look so good if we do it…)
  • Let us know what else we might do to spread the word about the podcast.

I think that we have a reasonable podcast and that our content is good. So now we need exposure. We are trying to do that but we need your help! If you listen to the podcast and reckon other people should as well then tell them, or at least another two people, then tell them to do the same. It is greatly appreciated.

So I also issue a challenge! Read on…

If one person truly blows me away by something that they do to give us some major exposure (that we can see results from – like more downloads), I will personally fund a prize for that person! That’s right I’ll send you clobber. Don’t expect anything too amazing, we are not making money you know, but it will be cool and practical – cause that’s what you do when you don’t have much cash!

And you are on the show (if you want to be) to tell everyone what you did!

If there are any podcasters out there or anyone else for that matter with some great ideas then let me know by dropping me a comment or you can also send us email at The Global Geek Podcast. Thanks everyone I appreciate it and so does The Podcast Network!

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YouTube & NBC Make Friends

YouTube LogoI had to pinch myself when I read this article today via RSS about a partnership between YouTube and NBC. I must be psychic.

Today it was announced that NBC and YouTube are getting into bed with each other. And yes the same NBC that sent a cease and desist letter to YouTube regarding content from NBC being available on YouTube.NBC Logo

The deal is said to be a mutual back-slapping affair with NBC placing “promotional clips” on the Tube for up and coming and returning shows. In return NBC will promote YouTube on air. Not sure why the users are not allowed to do it but it is Okay for NBC, but I guess they own the content. There is talk of on-line competitions being run in conjunction with support from NBC.

That said, I wonder how well it will be received on YouTube. If it is just a case of running ads disguised as “clips” then that is going to upset the user base. But if NBC place content that can not be seen anywhere else, now that would be smart marketing. It remains to be seen just how the implementation goes and if it is executed well.

There is no mention of money changing hands so it fails to address the problem that I illustrated yesterday in that what these sites are offering is costing a lot of money and they have to find some way to pay for it. In essence what YouTube has done is possibly exacerbate the problem by potentially increasing their traffic and not addressing the revenue issue.