Tracking Web 2.0

This has done the rounds a bit but I still wanted to have my say about it. Movers 2.0 is a web site that sprang up last week that tracks the movements of Web 2.0 websites and is updated daily.

This is nothing new as Seth Godin’s Web 2.0 Traffic Watch List has been around for a while. However, Seth’s page offers nearly 1000 entries and does take a while to load. Plus I don’t think it is as easy to read data from. Still it is more comprehensive. This simpler format while based on the same data is the top 100… or so; as I see there are 207 today. As well as having some nice additional features.

Movers 2.0 is based on Alexa traffic data so make of that what you will as there is much debate over the accuracy of this data. However the debate over metrics is not one that is resolved easily. But, Movers 2.0 is an indicator if nothing else. Plus there are some features that make it stand out. The inclusion of logos and being more of a visual interface makes it a lot easier to read and maintains interest.

Another nice feature is the links next to each entry to pages that contain more specific data. The “Complete” link includes graphs, news, and a nice trust indicator. This data comes from Complete to which you are redirected. However there are also links included that activate graphs with Java Script and a search for blogs linking in powered by Google. Click the “More” link to view these options.

While the top entries on sites such as this won’t change that much in the short term; the bottom 20 or so will. This is where I would be looking for the fast movers and growing sites that should be watched. This is also where you will see already popular site tussle for traffic.

To make this a more complete Web 2.0 tracker there is also a Weekly Movers List that I think is a lot more useful as far as what I do. This page also offers all the features that the main page does. Nice.

This really is a one stop shop for getting a snapshot of the web on any given day and for tracking the weekly goings on in 2.0. No metrics is ever going to be perfect or the most reliable over another but it takes sites like this one to add to our arsenal of sites that tell us about traffic, numbers and ultimately popularity to be able to maintain a balanced view. Nicely done and the inclusion of some off site data is a nice touch.

Movers 2.0 Screenshot

Feedburner Acquires Blogbeat

Feedburner LogoFeedburner acquires Blogbeat in a move that could see Feedburner make some gains in usage as it can now offer comprehensive statistical web site information as well as their present popular feed service and stats. The acquisition appears to be agreeable to both parties and the biggest benefit is to the users present and future.

The integrated site statistics will be offered to existing Blogbeat customers first followed by Feedburner users. The service is an addition to the free service level that is currently offered by Feedburner. Currently Feedburner only offers feed statistics. What this means is that people without access to or the knowledge will soon have access to comprehensive statistics about their blog including:

  • Page views
  • Estimated unique visitors
  • Detailed individual visitor statistic; Browser, Operating System and country of visitors plus last visit time
  • Incoming links including search queries
  • Outbound links and counts
  • Visitors by city, represented as a “cloud” (similar to “tag clouds”)
  • Daily graphs as well (gotta love the graphs)

All this in an easy to read layout and look that is similar to the Feedburner dashboard that you may have seen. It looks very good. With this amount of detail in such a well presented and easy to use manner, I can see a lot of users ditching their “free” stats service in favour of Feedburner. If I had a site other than one hosted at WordPress.com I would. The main reason being is that free stats services are often confusing, consist of bad layout, visually poor requiring payment for a better service and some are associated with undesirable services and sites. From the screenshots Feedburner is offering a stark comparison.

We are fortunate at WordPress to have pretty good stats that cover most of the areas above. But for bloggers and podcasters these tools are priceless and good reason to use the Feedburner service. Smart move by Feedburner who are excited about rolling out the new features soon.

Lets face it we all love stats, they are a great tool and source of curiosity and wonder, maybe shock. Feedburner just got better and possiblly a very real challenge to other statistical services offering a free service. Current free stat services are on notice; you have been warmed and you might be burned by this one.

Feedburner Screenshot

Track Visitors to Your Blog Easily With Clicky

Clicky is a visitor tracking service that has been designed for use with blogs but works on any website. While they do not claim to replace a statistics and monitoring service like Google Analytics or SiteMeter it is said to be a complimentary service to augment your current tools for observing your traffic. While services such as those mentioned give you a “big picture, Clicky gives you a macro version of individual users. Lets you know how individuals visitors are interacting with your site.

Individual users are grouped into sessions, information includes:

  • IP Address
  • Web Browser of choice
  • The page and URL that they are viewing
  • Date and time
  • Referrer
  • If they came via a search engine, which one and what search string they used

If a particular visitor has Java Script disabled, no problem; it still works. Although the information gathered is limited and such things as the referrer can not be accessed. (So much for “No Script” Firefox Extension…) . Every click that is made on your site is logged and sent to your account with Clicky for you to view when you log in. I am not sure what you think about this but it does make me feel a bit creepy and makes me wonder what is going to be done with the information once it is sent to Clicky. They do however give this reassurance:

“We are not out to get you. We have no reason to secretly look at your visitor traffic. We may randomly use some of our customer’s traffic data for bug fixing or feature development, but other than that, your traffic data is yours and we will respect your privacy.”

That may be the case now but I wonder how much money it would take for them to change their minds? However this is not a warning off the service, rather something to keep in mind if you are considering using it.

I guess that you figured that you have to cut and paste some code to your web page, you guessed right. They claim that it works on any web page. There are instructions for use with Blogger and even WordPress.com. Only the Blogger code is shown on the information page. I am no code monkey but it looks like there is a script in the code shown. As all WordPress.com users know all code containing script is stripped when you try to put it on a page or a sidebar widget. So unless the code is different for WordPress.com blogs then I can not see how it would work. Feel free to comment on this if you know for sure or why I might be wrong.

The service offers a variety of ways to view the information gathered:

  • Dashboard: or quick summary and overview
  • Click Log: This is the raw data with no groupings or data processing
  • Sessions: A log of an entire visitors click “history” while they were on your site
  • Filters: To drill down into your data and make what sense of it you want to

At this time the service is in beta and free. Once it launches they plan to charge a “reasonable” fee (no hints). It is worth noting that there are other sites that track individual users. Such as Crazy Egg that uses a “heat map” to display the “hot spots” or frequently clicked parts of your site. This type of tracking is a fine line, I have to admit I would have reservations about using it. It does feel a bit intrusive. But that is just me, what do you think?

Global Geek Podcast Stats

I was surprised to find that someone reached the Rooster’s Rail today by entering the following search term into Google:

“global geek podcast subscription stats”

I am assuming that the individual that used this term was perhaps considering the co-host spot, maybe… Perhaps they might be thinking that it is statistics that make a good podcast?

I would rather that the show was judged on the content and quality of it rather than by the statistics that it generates. That is after all what counts in my opinion. That said I am sure the whole dynamic of the show will change some what, with a new co-host. So if you think you can make a difference then judge not on what the figures might show you, rather your gut and what you hear. Then if you think you might be interested then talk to me, I won’t bite.

Oh, and let me save you the trouble of searching some more. The statistics for The Global Geek Podcast are not public. They never were and never will be. Statistic information is for members of The Podcast Network only and reside on secure servers. This is the case for all podcasts on The Podcast Network.

Marketing Our Podcast: A Challenge Issued!

TPN LogoWe are having some trouble at The Global Geek Podcast HQ! We need some kick-arse marketing strategies and quick. No, I am not doing what my brother suggested:

“…Tattoo the URL to your penis, photograph it, then post it on your blog, digg the article.”

While this strategy might spike some interest and probably work; it was not really what I had in mind when I asked him if he had any ideas about exposure! So I am asking the faithful readers of my blog to do a couple of things that will help.

  • If you have not checked out the podcast, head on over to The Global Geek Podcast homepage and at least have a listen to the show, if you like it SUBSCRIBE to the RSS feed.
  • If you like the podcast or you think someone else might then tell them.
  • If you have a blog then why not give us a bit of a plug or put the podcast in your blog roll or links. I can get you a logo or graphic if you want it to look good.
  • We reviewed a site called Folkd in the last podcast it is a great “Digg” type site but very, very good and looks awesome, I have posted our podcast on there so that it can be voted on. If you like the podcast then Register and give it a Folkd! (vote/”digg”).
  • Same for Shoutwire and Newsvine
  • If you have a Digg account then why not Digg the latest episode? (doesn’t look so good if we do it…)
  • Let us know what else we might do to spread the word about the podcast.

I think that we have a reasonable podcast and that our content is good. So now we need exposure. We are trying to do that but we need your help! If you listen to the podcast and reckon other people should as well then tell them, or at least another two people, then tell them to do the same. It is greatly appreciated.

So I also issue a challenge! Read on…

If one person truly blows me away by something that they do to give us some major exposure (that we can see results from – like more downloads), I will personally fund a prize for that person! That’s right I’ll send you clobber. Don’t expect anything too amazing, we are not making money you know, but it will be cool and practical – cause that’s what you do when you don’t have much cash!

And you are on the show (if you want to be) to tell everyone what you did!

If there are any podcasters out there or anyone else for that matter with some great ideas then let me know by dropping me a comment or you can also send us email at The Global Geek Podcast. Thanks everyone I appreciate it and so does The Podcast Network!

The Global Geek Podcast: http://www.globalgeekpodcast.com

RSS Feed: http://globalgeek.thepodcastnetwork.com/feed/